Website marketing is a vital part of web site ownership, advertising and promotional activity for any business are essential to growth.
A number of website marketing techniques are available to the SME and we can provide support and advice on many including :-
Email marketing campaign planning and implementation
Understanding and Using Web Site Analytics
Social Media web site inter-connectivity
Online PPC (Pay per click) programs
E-mail marketing is very cost effective internet marketing technique that reaches your target audience quickly.
Most people open e-mail two or three times each day, whereas a secretary or personal assistant often intercepts snail mail.
E-mail marketing is a faster and cheaper way to reach your target audience for much less than the cost of a postage stamp, and can bring response rates five times greater then postal activity.
The additional advantage of e-mail marketing is that delivery information is recorded and reports showing the ‘open rate’ and ‘click through rate’ can be analysed.
These statistics are a major advantage over post as it is never known if conventional mail has been read or even received.
Web Site Analytics
Not long ago, who was visiting web sites and why was essentially a mystery. Web masters put counters on web pages to track how many times people “hit” the page—that is, visited, downloaded a file, or some other activity—but that was the extent of the insight.
True web analytics capabilities were limited to large corporations that could afford to spend thousands of pounds per month on software to track and report on web activity.
Today a wide range of web measuring and tracking applications are available offering great insights into web site user behaviour, this data makes targetting these users via internet marketing far easier than more traditional marketing techniques.
A number of web analytics programs available now are completely free and form a valuable part of the internet marketing armoury.
If you have invested time and effort into your web site why not measure and track what your web visitors are looking at and manage it just like any other asset of your business.