E-mail Marketing
E-mail marketing is very cost effective and reaches your target audience quickly.
Most people open e-mail two or three times each day, whereas a secretary or personal assistant often intercepts snail mail. E-mail marketing is a faster and cheaper way to reach your target audience for much less than the cost of a postage stamp, and can bring response rates five times greater then postal activity.
The additional advantage of e-mail marketing is that delivery information is recorded and reports showing the 'open rate' and 'click through rate' can be analysed. These statistics are a major advantage over post as it is never known if conventional mail has been read or even received.

Regular email marketing is a very cost effective means of developing a long term link with individual customers leading to increased customer loyalty.
E-mail marketing can be implemented as a traditional postal replacement, or as a compliment to postal campaigns. In the first case significant cost savings are possible, however not all customers want email so in the second case cost savings and customer service are optomised.

Customer Data Maintenance
All ‘Push’ activity requires accurate customer data. Your customer may not even read your carefully crafted communication if you cannot get his name or address right.
With all Businesses having to abide by the 2003 EC directives on electronic communication as well as the Data Protection Act, the accuracy of customer data has never been more important.
We have extensive experience in data maintenance and enrichment and can advise on the following.

Acquiring more information about your customers means targeted activity to smaller numbers of customers becomes reality. Targetted activity has been proven to generate more sales than a broad ‘shotgun’ type activity.