Search Engine Optomisation (SEO)
A web site should be an integrated part of the overall marketing effort. It should
contribute sales leads and provide a source of information for prospective customers.
Getting the highest position within the popular search engines is a key factor
in achieving these objectives.
Two alternative strategies are available, what is referred to as ‘natural
listing’ or ‘pay-per-click’ (PPC).
We can offer advice and solutions in both these areas.
Web Log Analysis
The ability to understand the numbers of visitors to the site is
a key part of any strategy to maximise the web site contribution
to the business.
Web Log analysis can answer this question as well as many more,
for example
Where the visitor came from?
Which pages they looked at while on the site?
Most popular pages?
Search words used to find the site?
Web Log analysis can contribute valuable data to the SEO activity.
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