Your website is one of the most effective ways
of building customer loyalty, as well as an efficient and low cost
way to acquire new
customers. We work closely with our clients to develop workable and
effective e-marketing strategies to do just this.
An e-marketing strategy can be divided into
2 distinct activities, 'Push' & 'Pull' marketing:
Push – Activities that push information
to your target audience usually via direct email or paper based
marketing campaigns.
email marketing is the only truly transparent marketing
tool available on the Internet today.
It can generate response rates 5 times greater than traditional
direct mail and at 25% of the cost.
We offer bespoke email based solutions that give you reports that
enable you to measure the effectiveness of the campaign and save
money.
More information links:-
email marketing
The importance of accurate customer data.
Pull - Activities that attract targeted traffic to your website
such as Search Engine Optomisation.
Over 90% of Internet users will use one of the search engines
to find information. We provide a range of services designed to
ensure that your site is as highly ranked as it can be in all of
the major search engines and directories.
If performed correctly Search Engine
Optomisation is an extremely
efficient and cost effective way to acquire new customers.
More information links:-
Search Engine Optomisation (SEO)
Web Log Analysis
Your web site should also be integrated into
the wider group of marketing activities including public and media
relations,
literature production, advertising and event management.
We can offer these services via our partner, Scarlet
Communications.
All these activities require copywriting, editing and proofreading
services which are also
available. Neobium Web Solutions offers smaller businesses
access to professional and cost-effective marketing solutions that
ultimately
helps increase sales.
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